So, you are planning to get bulk SMS service to use it as an effective communication tool? It is indeed a wonderful tool to reach mass audiences, but you must know how to use it effectively to get the maximum out of it. As there are abundant information available online, you may find it overwhelmed. Let’s discuss on ways through which you could run a successful SMS campaign:
# Have a Clear Objective Before you draft your very first message, it is important that you know your ultimate goal. What are you expecting from the sms campaign, and how would you achieve your goal? You bought this service to drive more traffic to the site or your need customers for a newly launched product? Think over it and make a clear goal. # Build Content Unlike emails, writing short and precise SMS is challenging. Apart from considering the age and lifestyle of your potential customers, you must consider many other factors such as frequency of transaction, budget, location and types of products. # Right Timing is the Key Timing is everything for a successful sms campaign. The time you send the text messages can make or break campaign. If you know your customers, then it will be lot easier for you to schedule the messages as per your customer’s availability. Just make sure that you do not send any text messages on the wee hours of the morning. # Do some Experiment One good thing about SMS is that you can afford to experiment with your campaign. You can send trial messages to a particular customer segment and test.
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