So, you are planning to get bulk SMS service to use it as an effective communication tool? It is indeed a wonderful tool to reach mass audiences, but you must know how to use it effectively to get the maximum out of it. As there are abundant information available online, you may find it overwhelmed. Let’s discuss on ways through which you could run a successful SMS campaign:
# Have a Clear Objective Before you draft your very first message, it is important that you know your ultimate goal. What are you expecting from the sms campaign, and how would you achieve your goal? You bought this service to drive more traffic to the site or your need customers for a newly launched product? Think over it and make a clear goal. # Build Content Unlike emails, writing short and precise SMS is challenging. Apart from considering the age and lifestyle of your potential customers, you must consider many other factors such as frequency of transaction, budget, location and types of products. # Right Timing is the Key Timing is everything for a successful sms campaign. The time you send the text messages can make or break campaign. If you know your customers, then it will be lot easier for you to schedule the messages as per your customer’s availability. Just make sure that you do not send any text messages on the wee hours of the morning. # Do some Experiment One good thing about SMS is that you can afford to experiment with your campaign. You can send trial messages to a particular customer segment and test.
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Thousands of campaigns are started each year. Many of them fail to reach their goal or are abruptly halted after a few months, leaving the company puzzled to enquire “what went wrong?” Most of the campaigns or contest being launched was well planned, well executed and well staffed. Despite putting this much efforts, many campaigns fall on the ground of attracting the required resources. Organizations started their campaigns with a high hopes for success and the success of the same depends on the level of the potential being exhausted. In order to make your campaign successful, a due attention should be given to your client base in the form of intended communication. Smart 2Way Messaging will prove to be the best strategy to advertise your campaign by educating your customers. This is a powerful tool which uses 2 Way Messaging & SMS technologies to send auto dynamic messages in response to an Incoming SMS from your potential client. This form of communication can be used by many organizations to improve their communication channel which is intended to inform, educate, persuade, and remind customers of your product or services. Some of the benefits it gives are:
The reputation of a company depends upon the quality of customer services catered by it. Research shows that if a customer experiences a good service, then half the promotion task is complete through word of mouth. The customers have the tendency to share their experience with the acquaintances. In this competitive era, up gradation of existing system becomes important in order to achieve the pre-set business goals.
Installing a cost effective IVR (interactive voice response) system can prove to be the best solution for your company. IVR is the perfect combination of tools and solutions needed by business firms to present themselves in a professional manner, along with maximizing their work ability and efficiency. Certain factors are responsible for the growing demand of this system in many small and large organizations. Some of them are explained below: Cost effective IVR systems have the ability to interact with multiple callers and answer many inquiries simultaneously. As a result of this, costs incurred on bill collection, sales, support calls, and service from your company to another can be reduced greatly. ‘Achariya Infotech’ enables a company to improve its customer service and lower its costs by giving them a platform of reliable and intelligent IVR system. Flexibility Benefits such as extensive integration capability, standard application development and maintenance, real-time application modification, etc can be achieved by installing IVR system in your company. It allows ample scope of creativity and deployment in the telephony application. With the capacity to handle thousands of calls at a time, it makes the work system more flexible. Smooth running of administration The processes of IVR systems are simple, easy to use, and do not consume much time, which creates an ease in performing administration work. It enhances the efficiency of call centre agents as well as management. Adding various applications and reviewing logs can be done easily through it. Customers are more likely to stay with a company that has better customer service and faster customer service response times which ‘Achariya Infotech’ can provide through IVR solutions with better customer service availability. |
About usAchariya Techno Solutions India Pvt Ltd is an ISO 9001 2008 Certified Product Innovation Company founded in 2006 and focused in exploring new business possibilities in Multiple Sectors, currently focused in Telecom | IT | Travel & Tourism| BFSI | Hospitality | Health. Categories
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